General Has Tough Mission: Building The Army

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The Army recruitment department is turning to video games, Websites, text messaging to cell phones, and helicopter simulators to draw more teenagers into the recruitment offices to sign up for duty. With goals not being met for recruitment, the Major General in charge of recruitment, turns to these and other innovations in order to attract those who have the aptitude and desire to be apart of the Army. He also has turned to commercials on the Food Network and sending recruitment officers out to NASCAR events to help persuade parents that Army service will be good for their children. There are currently 8,000 military recruiters, an advertising budget of $200 million, and a fleet of tractor-trailers that are outfitted to showcase the Army’s technology.



Keyords: Sci/Tech, Parenting, Business