MOTHER’S DAY, Business Facts – Retail Shopping
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Moms throughout the nation can expect the royal treatment this year on Mother’s Day. spending this year is anticipated to surpass $15.5 billion. The average person plans to spend nearly $140.00 up nearly $20 from 2006 , say Big Research and NRF.
The study found that the majority of consumers plan to celebrate this year. Shoppers plan to spend nearly $1.6 billion on clothes and accessories (37.0%), $2.1 billion on jewelry (32.8%), $2.3 billion on flowers (72.4%) and $2.8 billion on a special dinner or brunch at their favorite restaurant (61.0%).
Other popular items include flowers (67.6%), greeting cards (85.4%), gift certificates or gift cards (31.9%), electronics or computer related accessories (6.7%) and books and CDs (25.8%).
One explanation for an increase in spending could be that people are celebrating “all the moms they know” on this special day. Shoppers will also make sure to pick up something for their wife (20.7%), daughter (9.1%), grandmother (8.5%), sister (7.0%), friend (7.0%) and other relatives (12.3%).
Mother’s Day is the third most-popular Mother’s Day for sending greeting cards, behind Christmas and Valentine’s Day, according to the Greeting Card Association.
· Not surprisingly, men will spend more than women with the average man expected to drop at least $148.51 on mom, compared to women who are expected to spend $97.72.
Online shopping for Mothers Day at about 17 %
Greeting card/gift stores, jewelers, florists and electronics stores will be the favorite place to shop this year for gifts of all kinds.
- Mother’s Day ranks second only to Christmas in the purchase of flowers, according to the Society of American Florists. Of flowers purchased for Mother’s Day, 45.0 percent are expected to be cut flowers, 32.0 percent will be outdoor bedding and gardening plants, and 22.0 percent will be flowering and green houseplants.
References: nrf, us census bureau, national association of florists