Boomers From Zero To Sixty And Still Making History


By sheer force of their numbers in the population boomers impact each area of business and lifestyle that touches them. Boomers redefine each life stage and reinvent the lifestyle to fit their own definition.

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The Pew Research Center finds in a recent survey, that as the “oldest of the nation’s 75 million baby boomers approach and enter 60s, 50% were raising one or more young children and/or providing primary financial support to one or more adult children….”  In addition to that, 20% are providing assistance for a parent and 13% of those are also supporting a child as well.  These changing demographics are “sandwiching” the baby boomer generation between their parents and children, longer than in previous generations.


For many their own children are returning home at the same time aging parents need financial and health assistance…


Keywords: Finance, baby boomers, Life Style